One of the opening sessions at the SPIEF 2022 was called “Creative Economy: The Development of National Projects, Products and Brands.” Speakers included Tatiana Abankina, Director of the Center of Creative Economy at Russia’s National Research University Higher School of Economics; Dmitry Barsenkov, General Director of the “Octava” creative industrial cluster; Nikolay Duksin, Director of VK music services and Olga Yarilova, Russia’s Deputy Minister of Culture. Participants discussed in depth prospects on the development of the creative industries in Russia.
The Russian government has been paying close attention to creative businesses for some time now, because this sector of the economy has shown excellent growth globally. In Russia, for example, creative businesses doubled their share of the economy from 2017 to 2020 and this sector is stably a source of new jobs.
In late 2021, the Russian government approved the Concept for the Development of Creative Industries in Russia, which defines the strategic direction for the creative industries. At a later date, the government approved the “Invented in Russia” federal project, which specifies the stages of development for the concept.
Currently, new schools dedicated to the creative industries are being formed on the basis of the defined plan. In 2022, 32 out of the planned 86 new schools are due to open.
"We understand that today, the creative sphere should be an extensive ecosystem that includes absolutely everything — education, prototyping centers, art residences, financing, promotion and sales — the whole lifecycle of a product. One aspect cannot exist without the other,” Yarilova concluded.
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