The Bank's development concept is based on the model of a universal credit organization with a focus on complex servicing of corporate clients. The priorities of the Bank's customer service are an individual approach and provision of a wide range of financial products, taking into account the peculiarities and needs of each client.
In 2016, the Bank's strategy was approved, which outlined a radically new vector of development. New Century Bank became one of the first financial institutions in Russia specializing in working with organizations and representatives of the sphere of culture and art, music business and film industry.
Today culture is a unique and universal instrument of national identity formation as the basis of national self-esteem. New Century Bank aims to create a functional environment for the full development of culture and art, as well as other types of intellectual creativity, contributing to strengthening Russia's humanitarian image both within the country and in the international arena.
One of the important directions in the Bank's development strategy is to increase the level of social responsibility. On a regular basis, New Century Bank initiates, partners and sponsors humanitarian and educational and socially important projects at the federal and regional levels.